volvo cars

Volvo cars

The Volvo Your Concept Car (YCC), like all concept cars, provides the auto maker with a valuable testing ground to push the limits of new car designs. While the design of the YCC is filled with forward-looking ideas, the most innovative aspect of the car is not the design, but who designed it -- an all-woman design team.Unveiled at the 2004 Geneva Auto Show, the YCC is the first concept car to be designed from start to finish by a team composed exclusively of women. Women are a growing market for the Swedish auto maker.

volvo cars

 According to Volvo, 54 percent of its U.S. buyers are women, and its female customer base in Europe is growing. With women identified as a key market, Volvo handed the drafting pencils over to those who best know what women want from their cars.

volvo cars

Volvo is often compared to and nicknamed tractors, partially because Volvo AB was and still is a manufacturer of heavy equipment, earlier Bolinder-Munktell, now Volvo Construction Equipment. Some consumers considered older models to be slow and heavy, thus earning the distinction, “brick”, as a term of endearment for the classic, block-shaped Volvo, with the more powerful turbocharged variants known as “turbobricks”.

The company moved away from the boxy styles of the 1970s and 1980s, to models which gained a reputation for sporting performance, including the factory-supported Volvo 240 turbos, which won the 1985 European Touring Car Championship (ETC) and 1986 Australian Touring Car Championship (ATCC).

Volvo is known for its high safety standards. Owners are often proud of achieving high mileage; one well-documented 1966 Volvo P1800 has been driven over 2.8 million miles, a Guinness World Record for most miles driven by a single owner in a non-commercial vehicle.According to some figures, the average age of a Volvo being discarded is 19.8 years, second only to Mercedes.

 volvo cars

  volvo cars

volvo cars

volvo cars

volvo cars

volvo cars